The success of your property sale ultimately comes down to how well your real estate agent executes the sales campaign, which may look easy from the outside, but it takes a lot of expertise and planning.
Here’s the main steps your agent will need to take when planning the marketing campaign:
The Method of Sale
Your agent will tell you the best sale method for your market. A huge percent of sales agents in Sydney and Melbourne believe auctions deliver the best selling price. However, it’s important to understand each sale method so that you can make an informed decision that best suits you.
Sale by Auction creates excitement and drives up competition amongst buyers, and ultimately your final sale price.
Sale by Tender is generally reserved for unique and high-end properties. This method is where potential buyers make an offer by a specific date, which the vendor then reviews to decide if they will accept, negotiate or decline the offers.
Sale by Private Treaty is when the property will go to market with an asking price, and interested buyers submit their offers or start a negotiation.
Pricing Strategy
This is a tricky one, however, a knowledgeable and experienced sales agent will be able to guide you through this. Being consistent with the current market value is key because many buyers determine whether they look at a property or not based on the advertised price. It is also very important to know who your potential buyers are.
Property Styling
Whether you’re doing it yourself or hiring a profession, property styling is a must! Your sales agent will guide you on your property's key selling features, and you will need to style the property to highlight these aspects to their full potential, while also removing any personal items or anything that makes the home look cluttered.
Marketing Material
Your marketing campaign usually includes professional photography, floorplan and copywriting, which is then used in a variety of marketing collateral to ensure it reaches as many potential buyers as possible, which will ultimately increase the interest in your property, and the final sale price. Most agents use popular real estate websites, social media, signboards and mailbox drops.
